Embracing The Uncomfortable



My name is TaChelle Lawson, President of FIG Brand Strategy Firm, lover of the uncomfortable. Yup. You read that correctly. Think about all the uncomfortable things we thoughtlessly embrace, 4 and 5 inch heels, bandage dresses, hours in the hair salon, tweezing, waxing, plucking. You name it and we've done it and likely with open arms. But how often do we embrace uncomfortable conversations? Diversity and inclusion in the workplace, racial inequalities, unconscious bias or flat out indifference.


Oooooooooooh. I bet you're uncomfortable simply reading those words. Ready to move on or run! I encourage you not to. In fact, I challenge you to do the opposite. You see, when we step into a place that makes us uncomfortable we are putting on our very own Wonder Woman cape and daring the world to break us down. We are saying, "I'm strong enough to face this so bring it." That is what I want to help you with. So you can check my credibility, I've worked with brands like Mercedes-Benz, Louis Vuitton, Coca-Cola, Nike, Tyson Foods, M&M Mars and several others. I'd like to share my experience as a black executive in the corporate world. More importantly, I'd like to open your eyes to the experiences many black professionals face everyday and provide you with insight that will make you more aware, make you better able to connect and ultimately make you a better leader.


Uncomfortable, I know. Many of you are probably wondering, what can she teach me? Is she an HR professional? A therapist? The answer is no. I'm neither. What I am is a professional woman who feels it's time to stop with the pleasantries and start having REAL conversations. UNCOMFORTABLE conversations that help us finally start moving in the direction that is long overdue: forward. There's a major misconception that the best leaders are the ones that run the largest companies or have the highest revenues. That's false. Sorry not sorry. FALSE. Charles Scharf is an excellent example. Almost $2 trillion in assets and well, yeah. While the focus appears to be on the fact that he embarrassed the hell out of the company with his baseless comments, what he really did was expose the culture of Wells Fargo and the lack of inclusion. The best leaders are defined by their teams and the culture they've created. And let me tell you, culture starts at the top.


So, who am I? I am a professional woman that has been treated differently because I am black. I am REAL. No text books. No theories. Real experiences that if you can get past being uncomfortable, you can learn from. And did I mention, I love being uncomfortable. Do you? I'm hosting a four-class, one hour series based on my professional experience. The classes begin 10/20/20 11am PST.


Reserve your spot here. Limited space available.


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