YOUR TRUSTED ADVISOR ON PROFIT-DRIVEN DIVERSITY
Diversity should drive profit, performance, and competitive advantage—not serve as a checkbox. As a trusted advisor, I help CEOs and business leaders navigate diversity with a straightforward, business-first approach.
CEOs need a trusted advisor who understands the real business impact of diversity and can protect their organization from costly, performative DEI, woke warriors and corporate bullies. As your Trusted Advisor and Guard Dog, I provide proactive, discreet guidance, ensuring your diversity strategy drives profit, strengthens reputation, and minimizes risk. Nothing more. Nothing less.
ABOUT TACHELLE
TaChelle Lawson is a dynamic international public speaker and award-winning business growth strategist with a laser focus on transformative leadership.
Highly sought after for her innovative guidance and no-nonsense approach, She provides counsel to C-Suite executives and leadership in both the public and private sectors. Engaging her acumen in corporate structures, She helps companies identify organizational blind spots. Her expertise lies in discerning audience segment value while optimizing key revenue drivers, particularly within diverse markets, on a national and international scale.
With over 20 years of experience in the hospitality industry, particularly in food & beverage and luxury retail,
TaChelle offers a unique blend of data-driven insights and practical knowledge to enhance client revenues while fortifying brand equity. TaChelle takes an ‘Antiwoke’ stance to executive diversity and inclusion efforts. Employing a direct and pragmatic approach, TaChelle adeptly guides clients in discovering untapped growth opportunities, including advocacy for women in business, multigenerational workforce management, and cultural transformation. For TaChelle, DEI does not fail because of race, it fails because of implementation.
As the Founder and President of FIG Strategy & Consulting (FIG), TaChelle is reshaping the dialogue on diversity and inclusion.
In contrast to the prevalent approach that conflates diversity, equity, inclusion, and access into one concept, TaChelle believes in engaging diversity and inclusion as essential revenue-generating activities. She encourages companies to move beyond agency-centric metrics, solely focusing on hiring people of color. Instead, her approach advocates for building a dynamic workforce that reflects the inherent diversity of our global society. FIG excels in delivering bespoke strategies for various industry sectors, encompassing Construction, Finance, Gaming, Hospitality, Insurance, and Transportation.
TaChelle commands an impressive client portfolio featuring legacy brands, including Louis Vuitton, Mercedes-Benz, Lamborghini, Lancôme, Red Bull, Coca-Cola, and M&M Mars. Her strategic impact reaches prestigious events and organizations, including the America’s Cup, the U.S. Open, NASCAR, the James Beard Foundation, and the City of Las Vegas.
MY ANTI-WOKE APPROACH TO DIVERSITY
I’m not your typical diversity consultant. My approach is no-nonsense, business-first, and results-driven, designed for CEOs tired of ineffective DEI initiatives.
KEY TAKEAWAYS
-
Business-focused: While others prioritize compliance, I focus on strategies that drive profit and competitive advantage.
-
Proactive Problem Solver: I don’t wait for issues to arise; I help you anticipate and address DEI challenges before they impact your bottom line.
-
Guard Dog Approach: I work behind the scenes, protecting your interests from woke warriors and corporate bullies by addressing DEI challenges discretely before they become PR issues.
-
Anti-Woke, Pro-Results: I challenge the traditional DEI narrative, delivering actionable insights that CEOs can use to make diversity work for their business.
-
Data-Driven Strategy: I don’t believe in one-size-fits-all solutions. My strategies are tailored to your industry, business, and goals.
WHY I WROTE BLACK IS NOT A CREDENTIAL
I wrote Black is NOT a Credential after witnessing how woke agendas, timid leadership, and ineffective DEI practices—often driven by HR and PR departments lacking business acumen—drain resources and divert focus from real business goals. Throughout the book, I guide CEOs to swap timid leadership for an unapologetic approach to using diversity as a financial driver, not a compliance checkbox.
WHY CALL YOURSELF A GUARD DOG?
Unlike a watchdog that merely sounds the alarm, a guard dog takes action to protect when needed. As your guard dog, I safeguard your business from the costly pitfalls of ineffective, woke DEI strategies. With a discreet, no-nonsense approach, I work behind the scenes to proactively address diversity challenges before they escalate. CEOs trust me to cut through performative actions and implement diversity strategies that drive profit, strengthen your brand equity, and build brand loyalty.
MY DIVERSITY APPROACH
DIVERSITY SHOULD DRIVE PROFIT, NOT POPULARITY
EFFECTIVE DIVERSITY STRATEGY IS A COMPETITIVE ADVANTAGE, NOT A COMPLIANCE TASK
CEOs NEED PROACTIVE, DISCREET GUIDANCE TO AVOID PERFORMATIVE DEI PITFALLS