
Avoid Target's $25B Mistake. Secure Your DEI Strategy NOW.
Discover the Proven Framework to Transform Your DEI from a Liability into a Competitive Advantage.
CURRENT DEI OPTION #1:
Scale back DEI to dodge public outrage while risking your brand credibility.
CURRENT DEI OPTION #2
Double down—only to draw the DOJ’s attention and legal scrutiny you can’t afford.
Both are bad bets. And the stakes have never been higher: investigations ramping up, corporate leaders quietly retreating, and investors raising eyebrows. If you’re feeling the pressure, you’re not alone. This 40-minute webinar rips the lid off the false choices CEOs are being forced to make, using real-world case studies you won’t hear anywhere else.
TaChelle will show you exactly why scaling back is a dangerous gamble—yet doubling down might be worse—and how you can take a third path that protects you from legal fiascos and public blowback.
What You Can Expect
Learn Why Leaders Choose TaChelle
Webinar: Learn how billion-dollar brands failed at DEI and what CEOs can do differently to protect revenue, reputation, and retention.
eBook of Black is NOT a Credential: The Corporate Scam of DEI: Your no-BS guide to DEI that works. Learn to avoid the woke wars, retain employees and keep customers returning.
(If choosing the Strategy Call option): A personalized 30-minute session with TaChelle Lawson to pinpoint YOUR company’s DEI risks—and how to fix them fast.
This offer is available for a limited time. BE PROACTIVE. Ensure your company’s DEI strategy is protected before this opportunity expires.
Why this Matters NOW
Department of Justice investigations. “Anti-woke” backlash. Corporate reputations hanging by a thread. If your approach is off by even a degree, you could be next on the chopping block. In the face of this high-risk environment, you need more than a DEI statement or blind compliance—you need a strategic, data-driven solution that shields your brand and sets you apart.


T. Boyd
"Black is NOT a Credential by TaChelle C. Lawson is a bold and thought-provoking examination of modern diversity initiatives and the way they often miss the mark."
J. Goldstein
“TaChelle is a powerhouse who brings a no nonsense approach to subject matter that is often difficult to discuss and navigate in today’s world.”
Q. Garica
"Finally, a voice of reason in this crazy environment of the workforce. This is geared toward company executives and human resources personnel; but, the general viewer will gain helpful insight on where DEI went wrong and what fixes are needed."
Leaders, in today's volatile market, DEI decisions can make or break your company. Act now to stay ahead.

7-Day DEI Audit
Is Your DEI Strategy a Business Asset or Liability?
Complete this quick form to schedule a consultation and learn how my 7-Day DEI Audit identifies the biggest risks threatening your 3 R's: Revenue, Reputation, and Retention.
*Receive a preview of the strategic assessment trusted by CEOs who want to effectively integrate diversity.*