I ADVISE CEOs WHEN CULTURE
BECOMES A THREAT
Culture is the hidden risk that takes down leaders, brands, and careers. I’m the one CEOs call before that risk becomes a crisis.
Business isn’t business as usual anymore. It’s a street fight.
ABOUT TACHELLE
Trusted by Leaders. Respected by Brands. Called Before the Crisis.
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TaChelle Lawson is the Culture Consigliere, advisor to CEOs navigating the street fight economy. With 20+ years in hospitality, automotive, and luxury retail, she brings high-stakes, real-world insight into cultural risk, executive credibility, and brand survival.
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She isn’t HR. She isn’t PR. She isn’t a DEI consultant.
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She’s the advisor CEOs call when culture, leadership, or reputation puts the business at risk.
What Is The Street Fight Economy?
Business isn’t business as usual anymore. We're in a street fight economy.
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CEOs aren’t just competing with rivals. They’re navigating a cultural battlefield where both activists and patriots are weaponizing outrage.
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Activists target corporations as symbols of inequality, exploitation, or political indifference.
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Patriots target corporations they see as betraying merit, tradition, values, or the customer they believe built the brand.
Both sides organize, mobilize, and escalate faster than any PR or HR team can respond. Backlash looks random, but it isn’t. It’s deliberate, coordinated, and scheduled.
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That’s why smart CEOs bring in the Culture Consigliere. A trusted, no-nonsense advisor who can read both sides of the fight, see the hit before it lands, and translate cultural volatility into strategy that protects Revenue, Reputation, and Retention.
WHY LEADERS TRUST HER
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Business First. Culture must serve revenue, loyalty, and leadership credibility.
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Proactive Protection. Risks identified before they erupt.
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The Consigliere Seat. Teams know competitors; they don’t know culture. That’s the blind spot she fills.
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Results Over Optics. No initiatives, no performance theater—just foresight and protection.
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Custom Strategy. Every crisis is unique. Every engagement is built around your vulnerabilities.
TaChelle’s impact spans legacy brands and high-stakes industries: Louis Vuitton, Mercedes-Benz, Lamborghini, Lancôme, Hermès, Red Bull, Coca-Cola, and M&M Mars. Her strategies have shaped global events and organizations including the America’s Cup, the U.S. Open, NASCAR, the James Beard Foundation, Caesars Entertainment, RTC, Las Vegas Airport, Gin & Luck Hospitality, Harley-Davidson, and the City of Las Vegas.
WHY I WROTE BLACK IS NOT A CREDENTIAL
DEI didn’t fail because of race. It failed because of execution.
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I wrote Black is NOT a Credential after years of watching HR and PR drive “diversity initiatives” with no business acumen and CEOs taking the fall when they imploded.
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The book is a no-apologies blueprint for leaders who want to:
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Replace buzzwords with strategy
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Stop managing fear
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Turn culture into a competitive shield instead of a liability
It’s a survival playbook.
THE VALUE OF A
CULTURE CONSIGLIERE
CEOs don’t lose to competitors; they know their competitors. They lose to culture.
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My role is straightforward: to protect leaders from cultural risks that others in the room overlook.
Discreetly. Directly. With one goal: safeguarding Revenue, Reputation, and Retention.
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When culture becomes a threat, I’m the one CEOs call.