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When DEI becomes a liability, you don’t need more messaging. You need protection.

When DEI becomes a liability, you have one hour to fix or face the fallout. This is that hour.

Private executive briefings to expose risk, align messaging, and shield your brand from culture collapse.

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Stay Neutral Without Getting Canceled

The CEO’s Secret Weapon to Silence the Extremes and Stay Focused on the Bottom Line.

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The Reality Check:

You’re caught between DOJ watchdogs and clout-chasing bullies. One wrong move can cost millions in trust and market share. My guide won’t make you popular, but it will keep you protected.

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What's Inside:​

  • 2 plug-and-play external scripts
     

  • 1 media talking point
     

  • 1 internal alignment template
     

  • Bonus plays for communication management.

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Not a program. A plan. These aren’t workshops. They’re war room sessions.

Executives bring their biggest cultural risks before they erupt into headlines, walkouts, or reputational collapse. In one hour, we expose the threat and build a quick plan that protects your Revenue, Reputation and Retention. No theory. No fluff. Just strategy that hits the bottom line.

Trusted by Legacy Brands

TaChelle’s insights were a wake-up call. She didn’t just reframe diversity—she showed us how to use it to protect our business and strengthen performance.

Confidential. Targeted. Outcome-Driven. These sessions don’t go on the calendar. They go in the vault.

What’s said here stays here. These are confidential, executive-only briefings built for leaders facing backlash, cultural risk, or internal fracture. Every session is surgical, designed to neutralize exposure, restore internal clarity, and drive measurable outcomes that protect your executive power. One wrong statement can spark a revolt or boycott. One right session prevents it.

Not Another Program. It’s Protection

What You’ll Get in One Session:

  • A no-BS, high-stakes reality check: Executive-specific exposure points and liabilities
     

  • Brand Risk Audit: DOJ vs. Ego Activists—where do you stand?
     

  • Message Alignment: Identify what your customers care about.
     

Tactical alignment and Communication Clarity: Know what to say, when, and how to win trust.

Who It’s For:

  • CEOs in the crosshairs of public pressure and media heat
     

  • CHROs managing internal DEI turbulence
     

  • CMOs in the media spotlight
     

  • Boards demanding proof of leadership and pushing for action before brand damage

Results From Past Clients

From Internal Tension to Measurable Performance Gains

One Fortune 500 exec came to me on the brink of internal backlash.
After quietly shifting DEI language, tension among employees of color spiked. Leadership was divided, HR was scrambling, and no one could agree on whether to fix it or ignore it.

In a single session, we exposed the root problem which wasn’t a language issue. It was a leadership vacuum. We redirected the company around its core mission: serving the customer and rebuilt accountability from the inside out.

The outcome?

  • No apology tour

  • No public statement

  • No talent walkout

Just clarity, alignment, and a 3-month lift in employee performance metrics across the operations departments.

The Executive Briefing Session $1,299

Let’s Be Honest: DEI Is a Business Risk—And Most Leaders Are Unarmed

You’re not confused. You’re cornered. One wrong move and it’s your reputation on trial. And no one will care about your “good intentions.”

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In this 60-minute private advisory session with TaChelle Lawson, you’ll get what no crisis communications team is giving you:

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  • A rapid DEI exposure and brand risk audit
     

  • Executive messaging aligned with Revenue, Reputation, and Retention
     

  • Tactical clarity on what to say, when to act, and how to lead without folding
     

  • A next-steps plan built for strategic execution
     

Because hoping it blows over is not a strategy.

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Ask Yourself:

  • What’s your actual plan when the backlash hits?
     

  • Can your communications team outmaneuver an activist dead set on dragging your brand?
     

  • Do they know how to handle the “R” word when it’s weaponized in real time?
     

Let’s skip the shame and get strategic. You need neutral, informed power. I bring it.

Not Ready for the Hot Seat?
Start here instead:

Get the Book

$49

Black is NOT a Credential: The Corporate Scam of DEI
The DEI playbook they don’t want you to read.

Get the CEO Risk-Ready Communication Scripts

$399

Pre-loaded with strategic responses for backlash, media pressure, and internal chaos.
Whether you're preparing for our session or not quite ready to book, these scripts keep your messaging locked on: Revenue. Reputation. Retention.

Watch the Strategy Webinar

$97

The no-fluff strategy CEOs are sharing behind closed doors. Built for executive alignment. No fluff.

You don’t need another consultant. You need protection.

Led by TaChelle Lawson, Trusted Executive Advisor to legacy brands and author of the book exposing the corporate scam of DEI.

Still Thinking?

This is what smart leaders do before the headlines

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