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This Isn’t a Book. It’s a Business Briefing in Disguise.

Black Is NOT a Credential doesn’t sell identity. It exposes the cultural liabilities threatening your Revenue, Reputation, and Retention and gives you the strategy to fix them.

Quanita Garcia, GoodReads Reviewer

"Finally, a voice of reason in this crazy environment of the workforce. This is geared toward company executives and human resources personnel; but, the general reader will gain helpful insight on where DEI went wrong and what fixes are needed. Hiring on ethnicity only and not ability does not right the wrongs of the past."
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THE BOOK THAT DOESN'T PULL PUNCHES

Because CEOs Don’t Have Time for Niceties.

Black is NOT a Credential reveals what most diversity initiatives got dead wrong and why the performative DEI era has failed to protect your business.

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Written for decision-makers, it lays out a framework that ties culture directly to profit, stability, and long-term growth.

It’s not woke. It’s not watered down.


It’s the playbook real leaders have been waiting for.

WHAT YOU'LL TAKE AWAY FROM
Black Is NOT a Credential

  • Expose why popularity politics and race-first strategies are bleeding productivity.

  • Replace performative DEI with a competitive culture strategy.

  • Neutralize internal saboteurs: the woke warriors, bullies, and blockers undermining your leadership.

  • Tie culture to the only metrics that matter: Revenue, Reputation, Retention.

  • Communicate with boards and investors using the right language and metrics.

  • Transform culture from liability to growth engine through real-world case studies.

  • Lead from the top without pandering, apologizing, or stalling.

This is not a book of theories. It’s a tactical manual for executive leaders.

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Inside, you’ll learn how:

EQUIP YOUR EXECUTIVE TEAM WITH THE PLAYBOOK  

Black is NOT a Credential is the only culture strategy guide built for business outcomes.

Whether you’re running a leadership summit, facing internal culture chaos, or trying to rebuild a broken DEI model, this book gives your team clarity to lead with intelligence instead of personal ideology.

25+ copies includes a virtual Q&A session with TaChelle 

50+ copies includes an executive team alignment session

100+ copies includes both the alignment session plus a culture risk audit

Invite TaChelle to Deliver the Insights Your Leaders Can’t Afford to Miss

When TaChelle Lawson steps into the room, it’s a war room session.

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Her talks aren’t softball Q&As, they’re unfiltered executive conversations about risk, leadership, and how culture can either protect your business or destroy it.

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Whether it’s a corporate summit, leadership retreat, or private team event, TaChelle delivers the hard truths behind Black is NOT a Credential and the actionable strategies your leaders need to stay ahead of cultural risk.

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