TaChelle Lawson is a highly accomplished entrepreneur and consultant with over 20 years experience in the hospitality, food & beverage, and luxury service industries. Over the course of a stellar career, TaChelle’s worked with some of the world’s largest and most recognizable brands, among them Mercedes-Benz, NASCAR, Nike, Red Bull, and Louis Vuitton, who’ve all relied on her business acceleration and development expertise to help drive revenue, increase brand awareness, and improve product positioning.

Due to her unshakable ability to inspire and tell it like it is, TaChelle has been sought out to facilitate thought leadership discussions with C-suite executives regarding the importance of cultural diversity (particularly with black women) in branding. TaChelle believes that diversity is a fact, and that inclusion is a choice. She also believes that the strongest and smartest brands make diversity & inclusion a part of their brand – not a PR response to the social uprising.

TaChelle is the Founder & President of FIG Strategy & Consulting Firm & FIG U, headquartered in Las Vegas, NV.