Embracing her entrepreneurial spirit, strong business experience and unshakeable confidence, she started FIG (a DEI strategy and consulting) in 2017 to address the gap in brand strategy and diversity within the hospitality industry. In 2021 she launched her speaking business, TaChelle Lawson. After years of numerous women commenting on her confidence, Lawson decided it was time to address the issue women face with exuding confidence in business relationships. In 2022, she started her third company, Unapologetically Confident (a confidence coaching company).
Lawson now leads three successful companies, is a professional speaker, confidence coach, and board member. She contributes to local and national publications diversity and business issues and is a small business advocate.