about

Sharp, ambitious, and determined, TaChelle Lawson is a highly-accomplished entrepreneur and consultant with over 20 years’ experience in the hospitality, food & beverage, and luxury service industries. Over the course of a stellar career, TaChelle’s worked with some of the world’s largest and most recognizable brands, among them Mercedes-Benz, NASCAR, Nike, Red Bull, and Louis Vuitton, who’ve all relied on her business acceleration and development expertise to help drive revenue, increase brand awareness, and improve product positioning.

Due to her unshakable ability to inspire and tell it like it is, TaChelle has been sought out to facilitate thought leadership discussions with C-suite executives regarding the importance of cultural diversity (particularly with black women) in branding.  TaChelle believes that diversity is a fact, and that inclusion is a choice. She also believes that the strongest, smartest brands make diversity & inclusion a part of their brand – not a PR response to the social uprising. She views the current fear, fragility, and confusion as an opportunity to get past our own discomforts and grow stronger together by having honest conversations and closing the door to discrimination and racial inequities for good. 

TaChelle is the Founder & President of FIG Strategy & Consulting Firm based in Las Vegas, NV.