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Writer's pictureTaChelle Lawson

Why Do We Need to Rethink the Notion of Black as a Credential?

The wait is almost over. My new book, Black is NOT a Credential: The Corporate Scam of DEI, goes on sale next Tuesday, and I couldn’t be more excited to share it with you.


This isn’t just another book about leadership—it’s a candid conversation about the do’s and don’ts of DEI (diversity, equity, and inclusion) and how performative actions in the corporate world are costing us revenue, retention, and reputation. It’s a roadmap for leaders ready to challenge the status quo, reclaim their organizations, and lead with strength and substance.


Book cover of Black is NOT a Credential: The Corporate Scam of DEI. Partial image of TaChelle Lawson in a white jacket and eyeglasses.
Book Cover

Early Reviews Are In

Here’s what readers are already saying:

  • “I loved the conversation on how DEI can be dangerous when applied inappropriately and how, when used the right way, it increases productivity and revenue.”

  • “It doesn’t feel like work to read. I like how it feels like we’re having a conversation.”

  • “Finally, a voice of reason in this crazy environment of the workforce. This is a must-read for executives and HR leaders.”


These early reviews remind me why I wrote this book—to spark a necessary conversation about what real leadership looks like in today’s boardrooms.


Pre-Order or Mark Your Calendar

If you’re ready to move beyond the fluff and reclaim your leadership in 2025, this is your book. Available on Amazon and Barnes & Noble.

Let’s make 2025 the year we stop talking and start leading.




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