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Writer's pictureTaChelle Lawson

DEI Dilemmas Unpacked: Navigating the Politics and Public Figures


Man wearing black eyeglasses is pinching his nose in stress. Sitting in front of a laptop. light in the background
Leaders are overwhelmed with the political influence in business decisions.

DEI (diversity, equity, and inclusion) are now center-stage discussions in business and politics. However, the role of politics in shaping DEI initiatives and the influence of public figures like Candace Owens and Elon Musk on this subject are not always helpful, as their perspectives hold more weight based on their reputation than their logic. As a consultant advising leaders on navigating DEI dilemmas and determining the liabilities of divisive policies, I emphasize the importance of viewing diversity and inclusion as a business solution and leaving the emotions out of it.


Let's delve into the nuances through a listicle format to dissect these pressing issues:


The Politics of DEI


Navigating the intersection of politics and DEI is like walking on eggshells while trying not to make noise. Politics's power dynamics and ideologies can offer a framework for promoting inclusive policies and boosting diversity and equity, while implementations can promote something entirely different. In addition to those complications, merging politics and DEI can also reveal underlying biases, fuel polarization, and present challenges that require careful navigation, yet few are qualified for.


Political decisions and policies shape all aspects of our lives—and as we all know, not always for the better. This means that political positions can either advance or hinder progress toward reaching inclusive success, depending on how they serve their agendas. Which begs the question: should politics and DEI overlap at all?


Leaders must be conscious of political agendas concerning DEI and make the best decision for their organization, knowing the legal ramifications or political bullying that may result. By taking an informed approach, they can proactively address obstacles, capitalize on favorable circumstances, and spearhead significant transformations that make sense for their businesses, all while building on the power of diversity and inclusion.


Should We Listen to Public Figures in DEI?


Candace Owens is a prominent political figure recognized for her contentious viewpoints. She consistently challenges conventional narratives surrounding various social issues. Her matter-of-fact perspective often sparks intense debates and encourages individuals to reevaluate their beliefs and perspectives.


Her willingness to challenge the status quo has pros and cons. On one hand, she prompts critical thinking and challenges intellectual discourse, leading to a deeper understanding of complex issues. By questioning mainstream ideologies, Owens forces people to confront uncomfortable truths and consider alternative viewpoints, thereby contributing to the potential of diverse discussions.


However, her influence and large following can inadvertently create divisive opinions and hinder efforts to promote the very thinking she promotes, as followers will adopt her stance as their own. So, while it is important to have diverse voices and perspectives, it is equally crucial to approach discussions with a commitment to finding common ground, especially as it pertains to DEI and business.


As the prominent figure in the business world right now, Elon Musk's stance on DEI issues carries significant weight and influence. His charismatic persona and disruptive approach have the power to shape how organizations approach diversity and inclusion in the workplace. While Musk is undeniably a visionary when it comes to innovation, corporate structure, and organizational management, we have to question whether he is the most reliable source of guidance on DEI matters.


Musk's views on DEI are biased due to various factors such as his background, personal experiences, and the unique context in which he operates and views the world around him. While his insights on innovation, technology, and business strategies are invaluable, DEI is not his expertise. Plus, it demands a nuanced understanding and inclusive perspectives. That is not Musk.


Although his experience with the subject is little to nil, he has not sought the advice of DEI experts, inclusive leaders or anyone with a different opinion to explore other perspectives or possibilities; he simply trusts his own knowledge.


For these reasons, we should take Candace Owns' and Elon Musk's opinions on DEI with a grain of salt and not consider them the be-all and end-all on the subject.


DEI as a Business Solution


Many leaders often overlook the true beauty of DEI (diversity, equity, and inclusion) initiatives, viewing them solely as a moral obligation rather than recognizing the strategic advantages they offer. Embracing DEI goes beyond ticking boxes to financial and reputation benefits.


When organizations embrace DEI, they open the doors to expanded creativity and innovation. Diverse backgrounds and experiences bring fresh ideas to the table, sparking creativity and driving continuous improvement that solves more problems for customers. This culture of innovation not only propels the company forward but also sets it apart from competitors by offering unique solutions and approaches.


Ultimately, aligning DEI initiatives with business goals is not just a nice-to-have but a strategic imperative for long-term success. Integrating DEI into core values and practices makes it real: something employees and customers can support and embrace. It also positions the organization as forward-thinking, culturally engaged and environmentally conscious. By leveraging the power of diversity and inclusion, organizations can enhance their reputation, drive innovation, and ultimately achieve sustainable growth and profitability.


Woke Social Activists


The challenge with woke activists or "social justice warriors" lies in their strong conviction that they are making a positive impact, yet their approach often leads to (sometimes) unintended consequences. Their fervor oftentimes exacerbates social issues rather than resolves them. By framing every social concern as a battleground, they polarize individuals and organizations with the power and resources to help them instead of aiming for constructive dialogue.


This is often where leaders go terribly wrong--they underestimate the extent these individuals will go to prove their points and support their cause.


Leaders must recognize the influence and determination of these individuals, as continuing to underestimate their commitment will result in bad press, boycotts and calls for cancellation. Don't leave doors or windows open for them to enter, and when they do, tread carefully as they're motivated by their conviction to punish in order to "bring peace"






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